You can add video as a content item (separate from questions), or our Premium users can also add it directly into any question!

To add video as a content item:

  1. Click on the "+" icon

  2. Choose "Video" from the red icons under "Add Content"

  3. From a different tab, get your video link from YouTube / Vimeo / Google video links. Paste it into the video link area in Formative (**NEW** You can also record a new video by clicking on the "Record Video" button)

  4. Click "Add Video":

To add video within a question (*Premium):

  1. Click on the "+" icon within the question

  2. Choose "video"

  3. Paste your YouTube, Vimeo or Google video link (**NEW** You can also record a new video by clicking on the "Record Video" button)

  4. Click "Add Video":

Record video and screencasts! (2 minute limit)

If you are a member of a Partner School, District, or Team, when you want to add a video to any question or content block, you just have to click the blue "+" icon (found in any rich text field). Then, click "Video."

You will have the option to record directly using your camera, upload from your device, or record and upload a screencast. Check out the animation below to see how it works. Supported file types for video uploads are mp4, mov, webm, 3gpp, 3gpp2, flv, wmv, and mpeg.

You can even leave students feedback with this feature! Just click the blue plus sign in the feedback chat box!


Students can record video submissions using the Free Response question-type!

  1. Click on the blue plus sign

  2. Select "Video"

  3. Students will be able to access all video options including recording a new/live video to respond to the question/command

  4. Click "Record video" and the red dot to start/end recording

  5. When finished, click "Add video" and the video will upload inside the text box

*Note: Record Video feature is not compatible with Safari on macOS

What's Next?

Learn how to add a Text Block! 

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